RESUMO
The agricultural sector must receive serious attention today since it faces many challenges such as the small size of land ownership and the low interest of the younger generation for doing this business. Various efforts have been made, including the agricultural technology park program and other programs for increasing production and farmer welfare. All those agricultural programs need to be supported by technology and model to get properly development. This study aims to increase the productivity and income of farmers in the agricultural development area. The research activities include potentials and problems of farm identification by a Forum Group Discussion and research implementation using a factorial randomized completely block design with four new high yield varieties and one existing variety. The results showed that farmers were very enthusiastic and responsive to the use of new high yield varieties which combined with Jajar Legowo Super technology. The highest yields in the first and second planting season were consistently reached by Inpari 30 variety. It was carried out both in Batui and South Batui District and there was an increase in production around 1.7-2 t/ha. Crop yields and farmers' incomes have increased. The guidance and assistance for farmer groups has not shown best results, however, collaboration between the breeder group and the off taker (PT Pertani) has been formed, while the development of premium rice has not been optimally implemented due to the COVID-19 pandemic.